Q&A: Sruthi Pinnamaneni of Reply All
Sruthi Pinnamaneni invited me into her home in Brooklyn
almost a year ago for this interview. At that time, I had been toying
with the idea of a ReportHers podcast but didn’t have many audio skills
to speak of back then. I recorded the interview and then spent the next year
paralyzed, too afraid to post it. I was convinced that it sounded
terrible and it was all my fault. There’s mic handling noise, a room
echo and some terrible plosives. I cringe listening to it. And I edited
it back then in Premiere Pro, a video editing program, because that’s
all I had access to at the time.
Anyway, it turns out that comparing yourself to someone as talented as Sruthi is a bad idea. Instead, you should aspire to make work like hers. Aspiring leaves space to learn and make mistakes.
So,
here is the interview, recorded at Sruthi’s kitchen bar. I had to edit
it in Pro Tools as one combined track because I no longer have access to
Premiere Pro, and I lost some of the original files in a shift to a new
computer (ugh). But let’s maybe let the content overshadow the audio
quality. Sruthi’s was a pretty interesting interview.
—
ReportHers: What was the first story that you were like, ‘This is an interesting scene. I want to record it.’
Sruthi Pinnamaneni: I was studying broadcast journalism at Columbia, which means TV news and documentary stuff. I found out about this girl, she was in high school up in Harlem and she was a dancer. People were talking about how she was doing this incredible African dance stuff and performing. She was deaf and so I wanted to do a story about her. Then I met her teacher and really the story became about the relationship between the teacher and the student. The teacher was this incredibly forceful, passionate woman who really believed in this girl and there were moments when I just spent time with them where you were like, ‘Ooh. Is she going a little too far? She’s pretty strict with her.’ But at the same time maybe that’s what the girl needed.
I just shot tons of footage with them. I would just follow them around in class, outside of class and just keep shooting. That was, for me, the first time I felt a sense of, when you get to melt into the wall and you’re really just a part of the scene and just observing the people that you’re filming and trying to understand their relationship and trying to understand kind of the larger story of what was going on. I feel like that’s the first time I had that addictive feeling that you get.
RH: How many stories are you working on at once and how do you stay present in multiple stories over time?
SP: It’s hard because it’s simultaneously a gift and also a punishment to be able to work on a story as long as you need to. Because everybody really just wants to keep working on a story and never to finish it, especially me. So generally I’m working on at least two stories that are bigger, longer-term stories that I’m reporting and then a couple of stories that I’m helping somebody else produce, so either an outside reporter or somebody at Reply All, maybe Alex or PJ.
There’s one story that we finish a couple months ago that I started working on when like the first day I started at Reply All. It was a PJ story and it was funny because like it took two years to complete and that entire time I’d been working on other things, and you always knew that there was a story at the back of your brain that you’re like, I really want to finish that story. But some things just take time. The thing we’ve learned is to let stories sit for a while. So you work on something intensely, or I work on something intensely for a few weeks and then I kind of give it a break and then I work on it again. Generally once a story has been put on our schedule, like we know this is the day that we want to put this out, then I will turn all my attention to that.
It’s hard for me to really finish two stories at the same time so generally in the last month I’m one hundred percent focused on one thing and just trying to get all the pieces together.
RH: How long on average would you say you work on a story?
SP: I don’t have an average. There are stories that I’m really proud
of that I reported that I finished in ten days. And then there’s a
couple stories that I’ve produced with PJ or Alex where we’ll record it
on Thursday one week and then it’s out the following Wednesday. Those
are great because somehow you know when you start a story there’s a
certain amount of energy and curiosity you have and to finish making the
story in a compressed amount of time, you keep that energy. Whereas
when you hold on to a story for a long time, often you really start to
doubt it. You wonder, what’s the story? I don’t remember. Is this really
a thing? You kind of you lose a lot of the original surprise So that’s
been the challenge with the stories we’ve sat on here for a while.
The average, I have everything from two years, to one year, to like five days, so the average is really, I have no idea.
RH: Can you talk about the evolution of the show in the couple years that it’s been at Gimlet?
SP: I think the technology angle was always a bit of a skinny tether, you know. For me what a Reply All story is, it really comes down to a certain aesthetic, like a certain feel. It’s a certain looseness that still takes a lot of work to create. It’s never been the technology angle. I think different people at Reply All feel more or less strongly about the tech stuff. We are about to do stories where if we’re really just interested in the thing then well we’re going to do it. And I think that will always upset certain people, but I think a lot of our audience started to recognize that there’s more to Reply All than our so-called technology angle.
I’m perfectly happy to be in the tech bucket. I feel like that’s a nice place to be. There’s tons of great stories in there but I feel like we’ve all grown as journalists in the last few years and if there’s something that we’re really interested in then we’re not going to let that hold us back.
RH: The show to me feels more like it’s a show about being human, which I think is why it’s so compelling
SP: There’s a feeling that you have when you’re doing mindless surfing, like falling into a rabbit hole on the Internet, where you start off with one question and then it takes you to a different question, which pulls you into a totally different question. And it’s this really delicious feeling of falling. I think that’s really what we want the show to be. You can say it’s about the Internet but really we want it to be the feeling of the Internet.
RH: That makes me think of the piece you did about the woman, Hope, who had a medical mystery and the way you reported out that story, it wasn’t like you did all this reporting and then you structured the story with a beginning middle and end. You brought us along with the phone call with Jill, was it? At the New York Times.
SP: Lisa, Lisa Sanders.
RH: Right, Lisa Sanders. We were kind of along with you for the reporting. Can you talk a little bit about that story and how was part of the decision making process of how you would tell the story?
SP: So that one was such a joy to produce, also because that was one of the few that took me ten days from beginning to end. And it started when I’d seen this news article about this website called CrowdMed. In the news article they said this website has an 80 percent rate of success diagnosing people who’ve had no luck through the medical establishment. I found that statistic to be kind of mind blowing to the point where I was skeptical. I wasn’t sure, like, is that real? What does that actually mean to diagnose somebody who hasn’t been diagnosed by these other more formal means? So I reached out to the company. I looked at a few cases that they had in their solved column and I got the contact information for this woman, Hope.
I said to her right off the bat, I don’t know if this story’s going to work. I just want to hear what happened to you. We’ll see, no promises. I didn’t do a pre-interview. I don’t usually do pre-interviews. I just called her up. It was it was such a janky connection. I think I called her on Skype and made her record herself using her iPhone. She was just a beautiful storyteller, one of these people that it took a little bit of wrangling right at the top just to make sure she told the story in a linear way. Most people, but especially people have had long-running medical issues, they tend to really skip through facts because they’re used to abbreviating everything. So she was like, ‘Yes, it started on this day and I had this problem, that problem.’ And I was like, ‘No, slow down. I just want to feel everything that you felt as it happened to you.’ So I had to kind of hold her back a few times. But once she got that rhythm she really just stuck to it. I was riveted. I was like, ‘Go on. What next?’
RH: This was all in the first phone call?
SP: Oh yea. First phone call. The entire time I was like, I don’t know what she’s recording. I don’t know if her phone is dead. I was so petrified because the Skype line was unusable. It was way too crackly and the whole time I’m like, she’s going to send me the recording and it’s going to be just shit and you’ll never get this again. It only happens the first time. So we talked for three and a half hours like that. I kept making her save the conversation on her phone. It was just this heartbreaking story and she was just this amazing, wonderful person. She told it the way you hear it [on the episode].
The way she told the story was, she had this thing and then nobody could figure it out and then she went to CrowdMed and she got this answer and her problems seem to have gone away. So I was like, oh great. Story’s done, with the beginning, the middle and the end. There’s some writing that needs to be done just to patch it all together. But then – I can’t remember why. Why did I call Lisa Sanders? Why did I email Lisa Sanders? Oh right. I was trying to understand the biology of the thing. So I went to the medical science library in New York and I was like looking at different books about muscles and conditions. I had emailed Lisa Sanders just saying, ‘Hey, here’s a story. I’m curious what you think.’ She wrote back this kind of emergency e-mail saying, ‘Hey, this could be something very serious that was missed.’ So I asked Hope to get this test and immediately my whole story, which had this very convenient ending, was just thrown up into the air.
I had a moment where I went to, I think, Tim Howard who is our executive producer, and said I don’t think the story is done. Like, I don’t think we should air it. I don’t even know what it is anymore. And he loved it. He loved that there was confusion and doubt. Any time where most people would kill stories because they seem unresolved, Tim has this wonderful gift where he just leans into discomfort. And he’s like, ‘Great. You thought you had an ending and now you don’t. That just makes the story so much more interesting.’ And so we interviewed Lisa with Hope and then we basically ended with Lisa telling her to go and get this test. And then thankfully it turned out – we did an update on the story – and it turned out that she did not have the thing that Lisa was worried about. All is well.
RH: So is that uncertainty with how stories are turning out something that you have always been somewhat comfortable with, to just have faith in the process? Or is that something you’ve developed at Gimlet?
SP: I’ve always been really stubborn. I think most people who work with me on stories, even before I came to Gimlet will say that I tend to do a lot of interviews. I tend to keep pushing at things. If there’s somebody who doesn’t want to talk to me, I tend to keep trying and emailing them or calling or showing up, and say, ‘Hey, are you sure? Here’s a good reason to talk to me.’ So I think all of that has been put to good use at Gimlet. Whereas before, maybe it was a lot of spinning wheels, here stories can go in directions that you just didn’t expect and that is all for the best.
I think it’s very uncomfortable to be a reporter and think you have a certain ending and at the last minute have the bottom fall out from underneath you. But are Reply All, at least I feel like I have the support with the whole team where they can really step in and help me find a way to turn that non-ending into an ending. Or find ways to articulate why that makes a story a better story.
RH: If you don’t know how a story is ending, or for this example where you thought you had an ending and it completely changed, how are you deciding how to structure these things?
SP: We often tell stories in a pretty linear way. This is the way we discovered it, this is how the story moved on, and this is the point at which it ended. So as long as you keep that reporter perspective I think it’s pretty straightforward. An example is the boy in photo story, the one that I worked on with PJ for two years. We had certain questions and confusions at the very beginning of that story and it was important to tell it so that the listeners were always with us at that point in time. That, I think, buys you a lot at the end because they’re with you at the moment where it ended for you. You don’t have to make any big conclusions. It’s like, if they’re if they’re in your head at that moment, they understand the thing that you see. You don’t have to say, ‘This is a story about blah blah blah.’
RH: You’re not artificially being like, ‘This is the bow I want to put on it.’
SP: Yeah, exactly. The reporting is the story. The challenge is then to not be so meta about the thing. We have to be really careful in stories. How much are we talking about, I mean the boy in photo [story] is a great example where a huge part of the story was PJ’s discomfort in following this random person from the Internet who really just wanted to be left alone. And having me and Tim kind of push him into following him. But you can’t talk about that too much because then it’s a story about a story. I hope we are humble enough to know that just talking about what we’re feeling at any given moment does not a story make. You can use that for a second but then it has to quickly move on.
RH: This is sort of a little bit of a technical question. If you were out in the field, how would you create a little studio if you had to?
SP: I’ve done this before Reply All. I have a very thick duvet, which every radio producer should own, and I sat in my closet and I would record all my narration. As a freelancer without access to a studio, that’s how I did it. It was totally fine. Now I just record interviews out in the field but I’ve never had to record narration outside. I could do it. I could stick to my blanket method. The problem is you have to make sure – especially when you’re doing a long episode, most of the stories I’ve done are over thirty minutes that’s a lot of tracking – and so you have to make sure it all matches in terms of sound. Tracking an 8-minute story is super easy under the blanket. Thirty minutes, you probably might want to get one studio and stick to that one studio.
RH: What was your set up under the blanket?
SP: I had to have a headlamp so I could see my script if it wasn’t on my computer. Oh I didn’t used to have my computer because it would make an annoying fan noise so I’d print out my script to get a headlamp, sit under my duvet, sweat profusely. So I’d have to come out for air every now and then and just do it. I would do it differently, honestly, now if I had to do it. It’s so helpful to have a friend track you. One of the things at Reply All, we almost have another producer in the room. So they can tell you like, ‘Hey, do it again,’ or ‘More conversationally,’ or like ‘Close the computer and just tell me what you want to say.’ So if you want that level of support then get a bigger duvet or maybe even phone in a friend so they can tell you how you sound.
RH: Do you mean get a bigger duvet so your friend can be under it with you?
SP: I know. It’s a ridiculous idea. You know Meghan Tan from the Millennial [podcast]? She has a system, which I think is pretty brilliant, where she has a photo of her best friend with a martini glass, I believe, and she sticks it in the room in the closet where she records. And so when she’s tracking she’s like talking to her friends
RH: I think that’s all the questions that I have. Thank you so, so much for your time I appreciate it so much.
SP: Thank you.





